In addition to those four quadrants, you’ll also describe your persona’s pains and gains-or customer needs and expectations. Read: 4 types of concept maps (with free templates) 4 elements of an empathy mapĪn empathy map has four quadrants that work together to get you into the mind of your end user. Marketing teams to improve business strategy by identifying customer pain points and desires.ĭesign and developer teams to gain insight into user experience (UX) and user interface (UI)Įmpathy mapping should be a group activity-you and your team members can brainstorm what the user experience may be like and streamline your ideas into the most accurate portrayal. Product teams to ensure they’re keeping the end user in mind during the design process. Whether you’re starting from scratch or looking for gaps in your current strategy, an empathy map will offer guidance and support. Empathy maps are most helpful during product planning, but you can also use them to improve a product once you’ve created it.Įmpathy maps also serve as a reflective tool for marketing campaigns or sales strategies. You can use empathy maps any time you want to learn more about your audience and gain perspective into how they think. Free empathy map template When to use an empathy map Putting a specific name, face, and age to a persona makes it easier to empathize with them. This persona is a made up person that has a name, an age, likes, and dislikes. The second type of persona is a specific person, and this is the type you’ll use for your empathy map. It can help product, marketing, and sales teams understand their overall audience. For example, you might have the "confident shopper" or the "curious buyer.” This type of persona explains, in broad strokes, what motivates someone. There are two main "methods" to persona creation. The map typically includes four quadrants: think and feel, say and do, see, and hear.īefore you can use this tool, you must first build a user persona or scenario to represent one of your target audiences. What is an empathy map?Īn empathy map is a tool that helps you discover how your target audience thinks, feels, and behaves so you can better understand their wants and needs. These insights can translate to product improvements and a stronger sales strategy. By creating a detailed user persona and imagining yourself as that user, you can gain valuable insights about the customer experience. This soft skill improves your understanding of how others navigate the world.Įmpathy mapping is also useful to identify customer needs. ![]() ![]() When you foster empathy, you visualize yourself living someone else’s life. Have you heard the saying, “take a walk in my shoes?” That’s empathy in action. In this article, learn how to build an empathy map and use it to improve your business strategy. ![]() Product teams often use empathy mapping to improve the user experience. An empathy map helps you identify with a customer’s thoughts, feelings, and behaviors.
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